The Beautyworld Middle East is the leading exhibition for cosmetics, health and beauty products, perfumes and spa facilities in the Middle East. The fair was transformed originally from the Gulf Beauty, which was bought in 2002 by the Frankfurt Messe and was equipped with a new name, a new concept and a new program. Now this fair is part of a very successful series of exhibitions with fairs in Frankfurt and Japan. With its strong international orientation, the fair has contributed significantly to the development of the beauty and wellness industry in this region. It is the communication and information platform in the Middle East, which takes place once a year in Dubai and offers the exhibiting companies the opportunity to present here a high-profile audience. Due to its broad product and service portfolio visitors including salon owners, retailers, physiotherapists and industry newcomers are able to gain a comprehensive overview of the latest offers and the latest innovations of the exhibitors. Furthermore information on the latest developments and market trends and on services of the cosmetic, wellness and beauty industrie are offered, too.
The Beautyworld Middle East in Dubai took place from Tuesday, 08. May to Thursday, 10. May 2018.